Casa Central is a Boutique Bed and Breakfast in Lagos, Portugal. The owners Gaby and Alex, an American and Spanish couple, wanted to create a space where inspired travelers could come for a truly local experience. Gaby, a chef and Alex, a surf instructor, together make the ideal hosts for a Portuguese adventure! They needed branding cohesive with the style and architecture of the Inn, set in the Old Town of Lagos.

We started by creating a mood board to get an idea of the environment they wanted to achieve and we built the brand around that. The illustrated logo is an homage to the old world part of the city they are located in. During the Renaissance, shells were used to drink water in towns along pilgrim routes, therefore becoming a symbol of the Catholic Pilgrim. It made sense to use a shell in the logo not only because of the proximity to the ocean but also to signify that their space welcomes to travelers and pilgrims of life passing through.