Furrow & Fiber

Objective
Furrow & Fiber is a slow batch, hand dyed goods business. The client needed branding, a logo, and art direction to get her brand up and running. The female founded business focuses on sustainability, creating unique products, and on natural and ancient dying techniques.
PROCESS
Keeping with the hand made nature of the brand, for the logo I illustrated a Eucalyptus branch which is one of the raw materials used to create the fabric dyes. I made a stamp of the logo to use for tags and branding purposes. I created the following brand guidelines, did product styling, photography, and photo editing, created social channels, and assisted in the marketing for the first pop-up sale and an online sale.