Lune Ritual is a female focused wellbeing brand. They specialize in creating specialty essential oils and ritual oils. The brand is women owned and run. They needed branding and art direction.

The client had a very clear vision of her brand image, she wanted it female centric and celebratory! We created the logo based around the moon cycles which the female hormonal system follows, and decided we of course needed a woman dancing with the moon and leaning into her moon cycle rather than ignoring it as we are so often taught to do by society. I illustrated the logo as well as the other female graphics and created the branding guidelines.